NIKOLAS MCLEAN

MARKETING, DESIGN, & OPERATIONS

    • Digital Marketing

    • Marketing Communications

    • Graphic Design (Adobe Creative Suite, Canva, etc.)

    • Analytics & Optimization (GA4, A/B Testing, Performance metrics)

    • Marketing Operations (CRM, HubSpot, Salesforce)

    • Email Marketing

    • Brand Development

    • Video Production

    • Web Design

    • Audience & Market Research

    • Stakeholder Collaboration

    • CAD (AutoCAD, Fusion360)

  • Steve Kane
    Vice President Communications
    Winston Benefits
    “Nikolas demonstrated strong design skills, creativity, professionalism, and a positive attitude. He consistently produced high-quality work and collaborated effectively with team members to meet project objectives and deadlines.”

    Jeff Hand
    Senior Creative Services Manager
    "I had the opportunity to supervise Nikolas as a graphic design intern. Nikolas was a pleasure to work with. We collaborated on digital content, video assets, and marketing materials. He was reliable, receptive to feedback, and consistently completed assigned projects with a positive attitude. He will be a valuable addition to a team where they can continue to grow and develop his skills."

NJTRANSIT® — UX APP AUDIT & REDESIGN
Independent UX audit and redesign proposal addressing usability gaps in the
NJ Transit mobile app.

MOTION DESIGN & VIDEO
Motion design and videos communicating product benefits for B2B clients and consumers.

DIGITAL ADS, MARKETING MATERIALS, & EMAIL ASSETS
Digital and print marketing collateral designed to support client engagement across campaigns and sales touch-points.

… Oasis Billboard Ad: +98.25% increase in site visits (mid-June).
… TUCUM-HA EFX Banner Ad: +84.45% increase in site visits (late-August).

PUMPLIFE® BRAND — SOCIAL, VIDEO, BRANDING, & PRINT
Brand identity system developed for Pumplife, a modern athletic brand, spanning
visual and motion applications.

ACLU-NJ® DATA VISUALIZATION & RESEARCH
Data analysis and visualization for ACLU–NJ that transformed complex
civic data into an accessible, mobile-first narrative.

FIVE FAMILIES EDITORIAL
An editorial campaign and timeline video exploring the history of New York’s Five Families, which was inspired by 1940s newspaper systems.

NEWARK CITY PARKS FOUNDATION WEBSITE
Website overhaul prototype developed in a 3-person team for the Newark City Parks Foundation.

…+148.78% increase in meaningful, engaged visitors after the redesign
… +127.54% increase in time spent on site
… Mobile engagement grew by +251.53%

STRATUM: AI-POWERED WORK MANAGEMENT — BRANDING & UX/UI
A layered SaaS platform that helps product teams align strategy and daily work through organized and simplistic dashboards with AI-driven prioritization.

WEBSITE IMAGERY AND PHOTOGRAPHY
Thumbnail and gallery images for our formulation directory. Photographs taken
and edited for clarity; Additional imagery generated through Adobe Firefly,

PRESENTATION & DECK DESIGN — ASSETS & TEMPLATES
Design assets for presentations & decks.

PRINT ADS, BROCHURES, & SELL-SHEETS
Print marketing collateral designed to support client engagement across campaigns and sales touchpoints.