Marketing-focused visual designer with experience creating digital and print assets across email, web, paid ads, motion, and marketing collateral. Background in UX principles applied to improve design clarity and usability systems in marketing environments. Experienced in Adobe Creative Suite, Figma, photography, and managing centralized asset libraries for cross-team use.
See my work below. ↓
NIKOLAS MCLEAN
DIGITAL MARKETING DESIGNER
NJTRANSIT® APP AUDIT & REDESIGN
Independent UX audit and redesign proposal addressing usability gaps in the NJ Transit mobile app.
➞ UX DESIGN, UI DESIGN, PROTOTYPING
VANTAGE® DISTINCTIVE SUNBOOSTER VIDEO
B2B client-facing motion video communicating emollience and SPF benefits for Vantage’s enterprise beauty partners.
➞ MOTION DESIGN
VANTAGE® ADS, SELL-SHEETS, & EMAIL ASSETS
Digital and print marketing collateral designed to support client engagement across campaigns and sales touchpoints.
➞ VISUAL DESIGN, PRINT DESIGN, B2B MARKETING
PUMPLIFE® BRAND
Brand identity system developed for Pumplife, a modern athletic brand, spanning visual and motion applications.
➞ BRAND IDENTITY, MOTION DESIGN, PRINT DESIGN
ACLU-NJ® DATA VISUALIZATION
Short-form data visualization video for ACLU–NJ that transformed complex civic data into an accessible, mobile-first narrative for social media.
➞ MOTION DESIGN, DATA VISUALIZATION AND RESEARCH, SOCIAL MEDIA
FIVE FAMILIES EDITORIAL
An editorial campaign and timeline video exploring the history of New York’s Five Families, which was inspired by 1940s newspaper systems.
➞ PRINT DESIGN, MOTION DESIGN, RESEARCH
NEWARK CITY PARKS FOUNDATION WEBSITE
Website overhaul prototype developed in a 3-person team for the Newark City Parks Foundation, resulting in a ~150% increase in meaningful site engagement.
➞ UI/UX DESIGN, VISUAL DESIGN, PRESENTATION DESIGN
STRATUM: AI-POWERED WORK MANAGEMENT APPLICATION
A layered SaaS platform that helps product teams align strategy and daily work through organized and simplistic dashboards with AI-driven prioritization.
➞ PRODUCT DESIGN, UX/UI DESIGN, BRAND IDENTITY
VANTAGE® SOCIAL CONTENT VIDEOS
Social content videos with animations and accessibility (captions and translations between languages). Designed to be accessible and visually engaging for beauty-care lovers.
➞ MOTION DESIGN, ACCESSIBLITY
WEBSITE IMAGERY (FORMULATION DIRECTORY)
Thumbnail and gallery images for our formulation directory. Photographs taken and edited by me for clarity; Additional imagery generated through Adobe Firefly and edited.
➞ AI GENERATIVE TOOLS, PHOTO EDITING, VISUAL DESIGN