BRANDING CAMPAIGN FOR PUMPLIFE ATHLETIC BRAND. (2023)
Pumplife was made to manifest motion and youthful energy into a brand. The dynamic lines of the Pumplife identity are the life of the brand. The idea to use these extending bars came as a result of mirroring the stance runners make. The skewed text andthe paint splatters all signify dynamic movement. The orange and teal bring a playful energy into the Pumplife brand contrasted by the blue and black’s maturity.
→ Deliverables: Branding, logo design, print design, motion graphics, social media marketing, advertisements, pitch, and creative strategy.
To further develop the initial Pumplife brand, we thought of imagery and graphics that could enforce the idea of movement and energy. We came up with paint splatters and screen tone gradients to tell a young, modern story. Vibrant colors that speak youth into the brand are contrasted with mature, sleek, and minimalistic designs to also appeal to older audiences.
Pumplife has a large social media presence as well as a convention for fitness creators. The poster graphics above are meant to convey a trendy appearance (one of them doing such with manipulated, squeezed text, a design trend inspired by Y2K fashion). In the middle is an Instagram grid featuring convention details, motivational quotes, and advertisements.
